Crowdfunding started as a way for social causes and entrepreneurs to raise money. In a matter of moments, you can launch a crowdfunding campaign page on one of the platforms.
Sites like Kickstarter and Indiegogo give you a platform for showcasing your business product or social cause to the world, and a way to raise money through their massive audiences.
Crowdfunding isn’t all free money and huge marketing potential. There are drawbacks as well. A crowdfunding campaign can be a ton of work.
The biggest drawback crowdfunding is that there’s no guarantee you’ll get anything. In fact, about 60% of campaigns don’t reach their funding goal. On sites like Kickstarter, you won’t get a dime unless you meet your target.