How Much Does YouTube Pay [5 Hacks to Make 3X More per View]

Proof of how much YouTube pays and how to make more on your channel.

How does one YouTuber make over $11,000 for a viral video while another might make less than $500 for the same number of views?

Every YouTuber has seen the, “How much I make on YouTube,” videos. Whether it's bragging or just trying to motivate other creators, everyone shares how much they make on their videos.

But what most people don't realize is that if you actually look deeper into these videos and the data, you find a huge gap in how much YouTube pays different channels.

Is YouTube discriminating when it pays channels?

I’m using actual YouTube data to find how much YouTube pays 24 different channels. Then I’ll reveal five hacks to make more money on your videos including one source that will boost your income by five-times.

Click to reserve your spot at the FREE YouTube Quick-start Webinar! I'm sharing three strategies that helped me grow my YouTube channel and double my business income and I guarantee they WILL work for you. Seats are limited for the webinar so make sure you reserve yours.

Now let's get right into the core idea of making more money. I can almost guarantee you that none of your subscribers will be able to tell you how much profit has been made from each video view, simply because this data is not visible on YouTube itself or in Google analytics, you have to use a 3rd party app such as TubeBuddy for this purpose.

One thing that must be added before continuing is that there are no shortcuts to success on YouTube if your goal is financial gain; there is no such thing as “buying subscribers” or “buying views”. It will take time and dedication to build your channel, but the rewards are definitely worth it.

Create your account on TubeBuddy for free to see the features that will help grow your channel!

You should experiment with different video lengths during your research phase because this will help you decide what kind of content people want to see from you. For example, for one particular video I was testing during my early days online I found that shorter content was outperforming longer videos, so I quickly changed my strategy to accommodate this fact. Once you start getting more views on YouTube, the number of subscribers will also increase. This is because people want to watch popular content that already has a decent sized following (subscribers).

How Much Money Do YouTube Videos Make?

There is no doubt you can make a lot of money on YouTube but most people are just scratching the surface on how much you can make. I studied 24 channels on YouTube, how much they make on ads, and the differences blew my mind.

On the difference in rates paid by YouTube, for a video with one million views, channels on the high end could make over $11,000 but I found channels that were making less than $300 for that same number of views.

In this video, I’m going to show you that research, looking at how much YouTube pays per views for different channels. We’ll discover why this is and then I’m going to reveal five YouTube monetization hacks to make per view on your channel.

It’s part of a free webinar I’m giving this week on getting started on YouTube and unlocking those keys to making more money. It’s completely free but the webinar platform limits attendees so make sure you reserve your spot.

start a youtube channel today

How Much Does YouTube Pay per View

So we’ve all seen the obligatory, how much does YouTube pay me video, right? Every YouTuber puts these out when they get their first check or showing what YouTube pays for a million views.

It’s a big incentive for a lot of people to create their own channel but what most people don’t understand is that not all channels are created equal!

There is a huge difference in how much a channel makes and so, instead of making just another video on how I make money, I want to show you the truth behind all this and reveal those five hacks to make more money.

So I studied 24 channels, looked into their analytics to see exactly how much they make per view. I looked at big channels like Wealth Hacker Jeff Rose with 260,000+ subscribers and small channels like Matt Taylor with just over a thousand subs. I looked at car channels like the Autovlog, vlog channels and even a channel about lawncare.

What I got was an amazing resource showing how much YouTube pays per view for different channel topics and the range here was shocking.

We see some of these channels making around a penny per view, that’s over ten grand for every million views. Scroll down though and the lower end is a completely different story with channels making less than a tenth that, making just a grand or less for every million views.

how much does youtube pay channels per view
How Much Does YouTube Pay Channels per View

I don’t want that to discourage you from starting your own YouTube channel though. In those five hacks I’ll share, I’m not only going to show you how to get to the higher end of that range, I’m going to reveal how to make even more than this with your YouTube channel.

First though, time for a feedback question. I want to do more of these how to make money on YouTube videos because it’s doubled my monthly income and I know it can do the same for you but I need to know what videos you need. What’s your biggest hurdle to starting and growing a YouTube channel? What is that one or two things keeping you from being successful whether it’s video ideas or knowing how to do a video.

Create your account on TubeBuddy for free to see the features that will help grow your channel!

How Much Money I Make on YouTube

So let’s look at how much I’ve made on YouTube and then we’ll look again at that research of the 24 channels to see if we can discover some of the ways to make more money.

It was almost a year ago to the day that I started showing ads on the channel here. I’ve made just under $30,000 in that time but the real money has been in this last six months, averaging about $120 a day with one day as high as $237 just in ads. And you see this was on about 2.9 million video views so about a penny per view.

how much i make on youtube
How Much I Make on YouTube

What we’re looking at here is a cut of the money YouTube collects from advertisers. So for every 30-second commercial they show in front of a video or the little ad box at the bottom of the video. YouTube shares 55% of its ad revenue with creators so for every $100 collected from advertisers on videos, you make $55 of that.

But we see a huge difference in how much YouTube pays per view and we’ll look at that. A lot of that difference is going to be your topic, so some topics like money and business have higher ad rates while vlogs and cars might not make as much. The countries where your videos are viewed makes a difference. Ad rates are higher in North America and Europe versus other parts of the world.

How Much YouTube Pays Videos for Ads

I’ve been averaging right around $3,500 a month on ads with a few really standout videos. This video of the best side hustle ideas has over 623,000 views and alone has made over $8,700 on ads.

We can see the ad types that have made the most money and we’ll go over each of these, what they are and how to make more money but it’s almost entirely skippable ads here. Those are the 30-second videos you see before a video that you can skip after a few seconds.

So we go back to our research here and if you look at the niche or the topic column, you start to see a pattern for how much youtubers make. You can see a lot of the channels at the top of the list talk about business, money or entrepreneurship. Six of the eight channels making above that four-tenths of a cent per view are in these three topics.

Scrolling down, you see more of the vlog-type channels and some of these other topics. You’ve got a few car channels, gaming and music. Topics where ad rates might not be as high.

From this we see that the average YouTube pays per view is about four-tenths of a cent or about $4 for every thousand views. Now I could go all numbers nerd on you and say we should be using that median estimate for about three-tenths of a cent per view but I think right around this range is a good place to start.

5 Ways to Make More Money on YouTube

Now I want to get to those five hacks to make money on YouTube, five tricks that will help you make even more than these rates.

Now what you won’t see in these five tips is changing your niche or your topic. I know I JUST got done pointing out how some topics make more money than others. You can actually get a good sense of how much a topic makes by searching for Google adsense rates.

But one of our golden rules on the channel about your business is that it absolutely has to be in a topic you enjoy talking about, you enjoy learning about.

You’re going to be spending five or ten hours a week minimum studying and talking about your channel topic. It has to be in something you’re excited about or no amount of money will be worth it.

How to Make More with YouTube Ads

If you are in one of these lower-paying topics, this first trick will help you make more money and that’s utilizing more of the ads YouTube serves up on videos.

There are five types of ads you can allow YouTube to show on your channel, well four types and the fifth is mandatory. So if we click through to monetization in the YouTube Studio and then to Monetization Settings for Future Videos then we can see the ad types and turn on the ones we want to run.

Once you’ve reached that 1,000 subscribers and 4,000 hours of watch time to join the YouTube partner program, you’ll be able to select each of these ad types.

best youtube ad types to make money
Best YouTube Ad Types to Make Money

The first type here is this overlay in-video ads, those little rectangular boxes that appear at the bottom of the video. They’re immediately clickable to viewers that want to close the box so not too annoying and I’d turn this one on.

Next are the skippable video ads, those video ads that appear before your video starts. These are a little more annoying but I feel like YouTube users have pretty much gotten used to them. Here is where you’ll make like 80% of your YouTube ad income so it’s a good idea to keep these on.

Next we get into some of the ad types you can use to make more money, especially if you’re in a lower-paying topic. First we have the non-skippable video ads and this is something YouTube rolled out a few months ago, pre-video ads that play through and don’t let viewers skip.

There’s an important point here. For those skippable video ads, you don’t get paid unless someone watches at least 30-seconds of the ad. So if they skip the video after five seconds…you don’t make any money. With the non-skippable ads, you’re making money on every video and rates might be a little higher on these.

I’ve been pretty happy with my ad revenue and am using a lot of the other income sources we’ll talk about in a bit so I haven’t turned these on yet but might in the future.

The next ad type is the sponsored card, so a card appearing in the upper-right corner with a clickable link to an advertiser. Now I use my own cards in videos so haven’t turned this on but it can be another good way to boost your ad income.

This last ad type, the display ads, is turned on by default and shows in boxes beside your video so not nearly as intrusive as the other ad types.

Before we click out of here though, pay attention to this Automatic mid-roll ads also. Turning this on will allow YouTube to run another skippable video ad during your videos. So you get to pick the time intervals, maybe every eight minutes or so, and YouTube will pause your video to show an ad. Another way to get more ad space and potentially boost your video income.

Click to reserve your spot at the FREE YouTube Quick-start Webinar! I'm sharing three strategies that helped me grow my YouTube channel and double my business income and I guarantee they WILL work for you. Seats are limited for the webinar so make sure you reserve yours.

Making Longer Videos to Make More Money

Our next hack to make more money on YouTube is going to be to make longer videos.

This is going to be important for more reasons than you probably realize. First of course is that a longer video means YouTube can show more of those overlay in-video ads, the little ad boxes, and the mid-video ads if you allow them. That can be a big boost to your earnings.

Also though is longer videos typically mean more views. I’ve seen this on my channel and there’s research by Little Monster Media that videos under four or five minutes do not get as many views as longer videos. It’s tough for those shorter videos to build up the watch-time to get ranked on YouTube and just not much time there for ads.

So I would say try aiming for at least seven or eight minutes for your videos. The sweet spot seems to be between 10 and 15 minutes. That usually means you can get from about six to eight minutes of average view duration for a video which seems to be a signal to YouTube to deliver that video out to a larger audience.

Now those first two hacks will help you make more money per views on YouTube. Those two alone will get you to that average of what YouTube pays or higher but that’s still limiting your income.

With these next three hacks, I want to give you the tools to make five or ten times that. Here I’m going to show you how to get $0.10 a view and more on your videos.

Getting Sponsors on YouTube

First is getting sponsorships for your videos and I’ve got a few ideas here to find sponsors and how to make money without selling out your channel.

Tiger Woods made $43 million in 2017 with $42 million of that from sponsors. The world’s highest paid golfer makes less than 10% of his income from…playing golf.

Making money on YouTube means being able to represent companies and getting these sponsorship deals.

Finding sponsorships is pretty easy. You can look on blogs or other channels within your topic to see who they are partnering with and what products they use. You can look to the products you use regularly, the ones you can recommend and feel good about.

Reaching out by email to these companies, you’re going to want to talk about how your channel aligns with their product or brand. Calculate your average view count per video and share any click statistics you have on video links to give them an idea of how much a sponsorship is worth.

You’re looking for one of two types of sponsorships here. A lot of companies will want to start off sponsoring one or two videos, just to see how it goes. You’ll create a video around a topic related to the product and then maybe reference it at some point then drop a link in the video description.

These one-off sponsorships are fine to get started but you really want to be pitching a longer relationship, sponsoring a certain number of videos over months or even a year. You can offer discounts or other bonuses to sign these longer-term contracts and not only is it going to mean more money but it’s less stress because you know you’ve got a sponsor lined up for your videos.

Now one thing you want to watch for is a lot of companies will have an affiliate program, so basically a commission on sales relationship, and they’ll want you to join that instead of giving you a fee sponsorship deal.

We’ll talk about affiliates next and it’s a great way to boost your YouTube income but you also want to lock in that sponsorship fee as well.

Just explain to the company rep that you can join the affiliate program and make that part of your sponsorship deal but you have upfront costs creating a video. You have to pay for editing and production so you have a base fee you charge on video partnerships.

So even if you plan on making some money off the affiliate program, this is a great way to get a little upfront, maybe a few hundred dollars on that sponsorship agreement.

As for how much to charge for your sponsorship deals, I’ve seen most channels get between $0.05 to $0.15 per average view. So you find your average views on videos over the last few months and then charge maybe about $0.10 per view but you can play around with this depending on how much you think you can make on the affiliate program as well.

You can see, if you’re able to get even the low end of that range, around $0.05 per average view on a sponsorship fee, that’s already five-times the rates you’re making on ads. That’s going to seriously boost your YouTube income.

Make Money with Affiliates on YouTube

Our next hack to make more money on YouTube is using affiliate marketing in your videos.

Affiliates account for about a third of my monthly income and we’ve talked about setting up a marketing funnel here on the channel. A lot of this is going to be very similar to getting sponsor deals so you’ll reach out to companies and see which offer an affiliate program.

Watch this FREE two-video series on finding the best affiliates and making money!

Getting started with affiliates is easy, through either the company’s in-house program or through networks like CJ Affiliates or ShareASale. You get a special link to share in your videos and if someone clicks on the link and makes a purchase, you get a commission.

What’s important here is you limit your affiliates to only products or services that really resonate with your audience and your topic. I make about four grand a month on affiliates and might book sales on a dozen or so but about 80% of that is on just a few affiliates.

So spend your time finding the few companies with products that really help your viewers with the problems you talk about on your channel. Spend your time making videos about those few affiliates and don’t waste it in a shotgun approach to affiliate marketing.

Creating Courses to Sell on YouTube

This next hack is the big one, creating your own products, books and courses through your YouTube channel.

This is always going to be the next level for your income, right? You can make money with sponsors and affiliates but you’re always depending on someone else’s product. You’re always splitting the sales with someone else.

From day one, you need to be thinking about your own courses, books or products. Even if you’re still just learning about your channel topic. In fact, your first book might be about your experience learning the topic, that journey answering the basic questions.

We’ve got a playlist on self-publishing here on the channel and another one about creating your own online courses. Start on these early and you WILL make more money!

Make sure you click through to reserve your spot on the FREE YouTube Quick-start Webinar! In it, I’m going to give you a crash course on starting your channel and how I grew mine from 0 to 75,000 subscribers in 18 months.

Read the Entire Making Money on YouTube Series

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