In recent years, the rise of social media has given birth to a new form of celebrity: the influencer. Influencers have become powerful marketing tools for businesses, as their followers often trust their recommendations more than traditional advertising. As a result, many influencers have taken advantage of their influence to launch their own brands, social media audience to create successful businesses. These influencer brands range from niche products to full-fledged lifestyle brands are often incredibly lucrative for those who have built a strong personal brand and loyal following.


SKIMS by Kim Kardashian 

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SKIMS, which was founded by Kim Kardashian in 2019, has rapidly become one of the most popular shape wear brands in the market, with a wide range of sizes and colors to cater to all body types. The brand's success can be attributed to its innovative approach to inclusive and diverse representation in its marketing campaigns, which has resonated with its customer base. Moreover, the brand's commitment to sustainability and ethical manufacturing practices sets it apart from its competitors. As the only fashion industry brand in the top 10, SKIMS is revolutionizing the way we think about shape wear and body positivity.


Kyile Skin by Kylie Jenner

Established in 2014 by Kylie Jenner, Kylie Skin has taken the beauty world by storm with its minimalist packaging and vegan, cruelty-free formulations. The brand's commitment to transparency in its ingredient sourcing and manufacturing processes has earned it a loyal following, with fans raving about the effectiveness of its skincare products. In addition, the brand's strong social media presence and collaborations with other influencers and beauty experts have helped to solidify its position as a major player in the industry. With its impressive annual revenue of $138.5M and a monthly website traffic of 750K, Kylie Skin is a force to be reckoned with.


Ipsy by Michelle Phan 

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Michelle Phan's Ipsy revolutionized the beauty subscription box market with its personalized approach to makeup and skincare products, tailored to each subscriber's preferences and skin tone. The brand's commitment to inclusivity and diversity in its product offerings and marketing campaigns has made it a fan favorite among beauty enthusiasts. Moreover, Ipsy's successful expansion into offline retail with its Glam Bag pop-up shops and its own line of cosmetics and skincare products has contributed to its impressive annual revenue of $500 million. With the monthly website traffic in the millions, Ipsy's position as the top creator brand is unlikely to be challenged anytime soon.


Prime by KSI and Logan Paul

KSI and Logan Paul launched Prime, a hydration drink, on January 4th, 2022, which quickly gained popularity among fans and fitness enthusiasts due to its taste and beneficial ingredients. The success of Prime led to the expansion of its product line and transformed the brand into a major player in the sports nutrition industry. Prime has secured sponsorship deals with various sports events and teams, including becoming the official sports drink of Arsenal football club and the UFC, and a sponsor for Timmy Hill's number 13 car in the NASCAR circuit. These partnerships have solidified Prime's presence in the sports industry and reinforced its reputation as a trusted brand for health and wellness supplements.


Craftd by Alex Cannon 

CRAFTD is a renowned men's jewelry brand founded by Alex Cannon in 2018. It has gained popularity among men who appreciate stylish and trendy accessories, thanks to the brand's exceptional quality and innovative designs. With an estimated annual revenue of $16.5M, this achievement is a testament to the brand's ability to establish a unique niche in a highly competitive market.


Kylie Cosmetics by Kylie Jenner

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Kylie Jenner established Kylie Cosmetics in 2014, offering a wide range of cosmetics and beauty products that have gained millions of fans worldwide. The brand has an impressive online presence, with monthly website traffic surpassing that of Ipsy, and an estimated annual revenue of $375M, making it one of the most successful celebrity-founded beauty companies. Kylie Jenner has revolutionized the beauty industry and paved the way for a new generation of celebrity-led beauty brands.


Beast Burger by Mr. Beast 

Beast Burger is a major player in the fast-food industry, founded in 2020 by popular YouTuber MrBeast, leveraging its online presence and fan base to generate impressive revenue. The brand has expanded its reach by partnering with established restaurants across the United States, adding new locations to its roster and planning to open over 1,000 stores. MrBeast Burger has gained attention for its unique marketing approach, which includes limited-time menu items and promotions promoted through MrBeast's YouTube channel and social media accounts, creating a sense of exclusivity and urgency among its fans. The brand's innovative approach and impressive growth indicate its potential to cement its place as a major player in the fast-food industry.


Sweat by Kayla Itsines 

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Sweat, a popular fitness app, was established in 2015 by Kayla Itsines, a renowned wellness influencer. The app boasts an impressive annual revenue of $100 million and has an average of 70,000 monthly downloads. In addition to Itsines, Sweat features a team of expert trainers and offers a variety of workout programs to help users achieve their fitness goals.


Ouai by Jet Atkin 

Jen Atkin, a celebrity hairstylist, founded Ouai in 2016 to offer quality hair care products to people everywhere. Today, the brand has grown to become a major player in the industry with an estimated annual revenue of $50 million. With a focus on natural ingredients and a commitment to sustainability, Ouai has become a go-to brand for people looking for premium hair care solutions. In addition to its successful product line, the brand has a strong online presence with monthly website traffic of 196.8K, as well as a dedicated social media following.


Influencer brands have taken the world by storm, with many leveraging their social media followings to launch successful businesses. These brands are often innovative and unique, catering to a specific niche and offering personalized products and experiences to their loyal customers. From Skims by Kim Kardashian to Ouai by Jen Atkin, these brands have revolutionized their respective industries. As social media continues to play a significant role in our daily lives, it is likely that influencer brands will continue to thrive and shape the future of business and marketing.

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Dan Williams
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